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About us

Jackie Upton and Anita Kane established Sheen Uncovered, in South West London, in 1999 inspired by their passion for lingerie and the power a well-fitting bra has to transform a woman's life. 

We have handpicked the best lingerie from designers around the world to give you the widest choice and selection of design, fit, comfort and colour. We cater for every size and need, with sizes ranging from 28A to 40I and styles from everyday t-shirt bras, to pretty and lacey bras, to sports bras, nursing bras and mastectomy bras.

Our passion for lingerie and fab fitting bras led us to develop our range of swimwear with many of our lingerie designers producing cup size swimwear collections allowing us to offer you a fab fitting bikini or swimsuit, in just the same way that we can provide you with a fab fitting bra.

Ruby Blue, our designer denim boutique, opened in 2007, in response to your desire to find equally fab fitting jeans - and as massive denim devotees ourselves, it made perfect sense! Ruby Blue also stocks amazing Paul Green shoes and beautiful American Vintage tops.

Sheen Uncovered and Ruby Blue offer a one-of-a-kind, one stop shopping experience. We're totally committed to fabulous fit, it's our motivation and our mantra, so come on in and get fitted, then use our clever Fab Fit capability in our new online store and you'll know what size you need to order each time you shop!

We're really excited to have you on board for our new online store venture, allowing us to provide you with the same level of care and attention that we do in store, but at a time that suits you. We're always here for free fitting advice, so pop in any time or call us for help. See you soon!





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